Marketing support that brings clarity, direction and progress.
For small businesses, who want clear messaging, practical support and a partner who can get things moving.
When your workload is full, your marketing needs the right support.
Most small businesses end up working with a brand designer, a copywriter and a website builder, separately. None of them talk to each other. You're the one holding it all together, briefing the same thing three times, hoping it all lines up at the end.
That's not a small business problem. That's a process problem. And it's exactly why I built things differently.
YOU FOCUS ON YOUR BUSINESS. I'LL HANDLE THE REST.
You know your business inside out. So why is it so hard to write about it?
Brand Clarity
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Marketing Strategy
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Website Direction
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Brand Story Development
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Visual Identity Essentials
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Brand Clarity ✳︎ Marketing Strategy ✳︎ Website Direction ✳︎ Brand Story Development ✳︎ Visual Identity Essentials ✳︎
How it works:
The Lume Method
What you get back isn't just a website. It's a brand that talks for itself, makes everything easier, and gives you the confidence to actually show up.
Get in touch and we will arrange a time that suits you to chat.
Contact us here
01
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We have a call
A relaxed conversation where I get to know you, your business and what you need.
Gather info
03
Complete the Lume Questionnaire. About 15 minutes of your time, that's it.
04
The Lume work begins
Brand, messaging, website, all of it, built together so everything fits.
05
Your revisions
A chance to look everything over and fine-tune until it feels right.
06
Go LIVE!
Your new brand and website go out into the world, ready to do the talking for you.
How I support small businesses
Every brand has a story. Every business has something it wants people to understand.
Brand Strategy & Messaging
Your brand foundations sorted, vision, values, tone of voice, and the words to describe what you do so people actually get it. Includes messaging framework and key phrases you can use everywhere.
Website Copywriting
Every page written from scratch, in your voice. Homepage, about, services, contact, all of it built to explain what you do clearly and turn visitors into enquiries.
Website Build
A five-page website designed and built around your brand and your copy, so everything works together. Includes SEO basics and on-page setup.
Post-Launch Support
Four weeks of support after your site goes live, so any tweaks or questions are covered.
What You Can Expect
When your message is clear and your brand feels consistent, everything gets easier. More confidence, more connection and marketing that stops feeling like a chore.
You’ll always know what to say
Clear brand messaging that sounds like you, so you can explain what you do without overthinking or rewriting it every time.
Showing up will feel
a lot easier
A clearer tone and direction, so you stop second guessing and start communicating with calm confidence.
You’ll get your
headspace back
Less marketing noise in your brain, more time and energy for the work, and the life you actually care about.
MEET LAURA
I've spent nearly two decades in marketing. Before Lume, I led marketing and communications for a large multi-academy trust, building the function from scratch. What I noticed is that big organisations get joined-up support: strategist, copywriter and designer all working from the same brief. Small businesses rarely get that.
The Lume Collective exists to change that. Brand, copy and website, thought about together, sized for what a small business actually needs.
What I Help With
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Small businesses are built on strong ideas and meaningful work. My role is to help bring that to the surface clearly and confidently.
I work with you to shape your brand story, define your message and create the clarity you need to show up with confidence. Thoughtful, considered support that helps your work shine.
Brand messaging
Tone of voice
Brand identity refinement
Light website recommendations
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Many schools and trusts have brilliant people and a strong sense of purpose. What they often lack is the structure to communicate it clearly.
I work with schools, academies and multi-academy trusts at a strategic level, helping you build the marketing and communications foundations your organisation needs to grow with confidence.
Your story, brought into the light.
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When teams are stretched, clarity often gets lost. I support in‑house teams with strategic thinking, messaging and direction, acting as a trusted extension of your team when you need extra capacity.
I help you slow things down enough to make good decisions, without slowing the work itself.
Communications and brand strategy
Messaging clarity and narrative direction
Strategic support during busy or transitional periods
Extra senior thinking without the full‑time hire
WHAT YOU GET I help you see what’s really going on. Then I turn it into clarity you can actually use.
My work sits at the intersection of strategy, creativity and lived experience. I notice what most people overlook. I untangle the noise. And I help you communicate in a way that feels unmistakably yours. Confident, intentional and impossible to forget.
Let’s talk.
Whether you're a small business ready to find your voice, or an organisation looking for strategic marketing support, I'd love to hear about what you're building.
Get in touch and we'll find a time to chat.